Social Media Breakfast - Montreal #6
Wednesday January 19th, 2011 from 9am - 11am
Cost: 10$ - Via PayPal or at the Door

Why so much?: To pay for the wonderful food prepared by chef/owner of La Bistrote, Dana Elsliger.

The Social Media Breakfast Montreal (#SMBMTL) will be holding it's 6th event this upcoming January 19th, starting at 9am at La Bistrote in Griffintown. The event will be our first for 2011 and act as an unofficial 1 year anniversary for the #SMBMTL. Woot!

Join our LinkedIn group to keep up with event details. One of our speakers for the upcoming event has actually posted a discussion there asking attendees for this event to post questions/topics they'd like to see covered, so please check it out.

For the first time in our illustrious 1 year history, we have a returning speaker in CT Moore, and are also pleased to welcome Fabrice Calando to the fold. Details on their presentations here...

Topics being covered are:

Publishers, SEO and Social Media Tools – CT Moore

Description
Social Media has turned the world of publishing on its head. In this session, we will explore how publishers can use SEO and Social Media tools to :

(1) better promote their content,
(2) grow and maintain their audiences,
(3) refine their content strategy and
(4) develop new revenue opportunities.

Takeaways
During this session, attendees will gain a firm grasp of:

The Principles of Onsite SEO
Social SEO Tactics
Social News Promotion Methods
Social Media APIs
and Social Graph Data

You can find CT on Twitter - @gypsybandito, or on his Blog - www.gypsybandito.com.

Growing your business using LinkedIn
Fabrice Calando

Description
The dominance of Facebook and its 500 million members has arguably made 2010 the year of the social network. In the mean time LinkedIn - the social network devoted to professional development - has also continued to grow. There are now close to 100 million members and with a new member added every second.

"Canada is one of LinkedIn's fastest growing markets," said Arvind Rajan, LinkedIn’s vice president of international. LinkedIn is used to build a career, find new employees and grow businesses, yet 90% of members do not know how to use it according to Simon Hénault, founder of Linked Québec, the largest community of francophones on LinkedIn.

Takeaways

We will look at the different ways you can grow your business using LinkedIn:

A personal profile that works for you
A corporate profile
Groups and Answers: A way to showcase your knowledge
A paid profile: Is it worth it?
Setting your expectations

You can find Fabrice on Twitter - @fabrice_calando, or on his Blog - fabricecalando.ca. You can also hook up with him on LinkedIn and on Facebook.

We encourage you to learn more about our speakers and read their full BIOS on our BLOG.

This event brought to you by Heelatch. Contact hello@heelatch.com with questions or for additional information.